Origin Service
Connecting each client with the unique story behind their diamond, De Beers Institute of Diamonds Origin suite of services is a proposition addressing the contextual shifts that are affecting our category, connecting clients to the story of their diamond - what makes it unique, rare and personal - and the positive impact it has created for people and the planet.
Introducing Origin Story
Discover Origin Story, connecting you to the story of your diamond and the positive change it is making on people and the planet.
The Code of Origin is an inscription that provides assurance that your diamond:
Is a natural diamond, discovered by De Beers Group.
Was discovered in Botswana, Canada, Namibia or South Africa, where it has helped provide jobs, healthcare and education, with a particular focus on programmes supporting women and girls.
Is conflict-free and meets our industry-leading ethical standards.
Has helped protect the planet through wildlife conservation and our commitment to be carbon neutral by 2030.